Digital Enlighten Series: Award-Winning Marketing Expertise Coming to Schoharie County This Month
FOR IMMEDIATE RELEASE
SEEC to Bring Award-Winning Marketing Expertise to Schoharie County Small Businesses
Digital Power Hour Session #2: Digital Marketing & Sales Growth Set for Monday, May 18th at 10 AM | Free Hybrid Event
MAY 2026, SCHOHARIE COUNTY, N.Y. — Schoharie Economic Enterprise Corp (SEEC) will host the second session of its 2026 Digital Enlighten Series on Monday, May 18th at 10 AM. The free hybrid event, titled Digital Marketing & Sales Growth, is open to small business owners across Schoharie County and will be led by Michelle Toch Dinsmore, Partner at Overit — an Albany-based, award-winning full-service marketing agency.
The session is part of SEEC's five-part Digital Enlighten Series, a structured training initiative designed to help local businesses build practical digital skills, grow their online presence, and turn broadband access into real revenue. Each session builds on the last, moving participants from foundational concepts to applied, growth-focused strategy.
What Attendees Will Learn
Session #2 is designed to position digital marketing as a revenue driver — not just a visibility tool. Topics include:
Building and optimizing online storefronts
Digital marketing strategies across email, social media, and paid advertising
Product and service positioning for online audiences
Customer journey and checkout optimization
Conversion tracking and sales performance analytics
About the Speaker
Michelle Toch Dinsmore is a brand strategist and creative force who helps organizations stop playing it safe and start standing for something. As Partner at Overit, she leads brands, startups, and communities through transformative strategy—where bold positioning, earned visibility, and AI-powered storytelling meet. Blending vision with pragmatism, Michelle operates at the intersection of strategy and soul, using creativity and technology to amplify human imagination, not replace it. With experience spanning tourism, placemaking, media, the arts, and small business ecosystems, she’s helped legacy institutions modernize and emerging brands stand out. A dynamic speaker and advisor, Michelle challenges marketers to think bigger: how to build meaningful brands, earn attention in a distracted world, and use AI to deepen human connection.
About Overit
Overit is a strategy-first, data-driven creative agency based in Albany, NY, with a passion for understanding consumer behavior and a history of pushing technology and creative execution. The agency offers a full range of services including strategy, digital marketing, creative, AI, web and technology, and traditional marketing — serving clients from local businesses to national brands including Netflix, Amazon, Marvel, and HBO. Overit approaches every campaign by grounding strategy in how audiences actually think and behave, so the work generates leads that turn into customers. Learn more at Overit.com. Overit
About SEEC
Schoharie Economic Enterprise Corp (SEEC) is a nonprofit economic development organization dedicated to building a prosperous, resilient Schoharie County. Through programs like the Digital Enlighten Series, SEEC works to close digital skill gaps, support small business growth, and ensure that broadband investments translate into real opportunity for local communities.
Event Details
What: Digital Power Hour Session #2 — Digital Marketing & Sales Growth
When: Monday, May 18, 2026 at 10:00 AM
Format: Free Hybrid Event (in-person & virtual)
Location: 287 Main, Schoharie Economic Enterprise Corp or Zoom
Cost: Free
Register: https://forms.cloud.microsoft/r/FUgjcxWynZ
Media Contact
Schoharie Economic Enterprise Corp (SEEC)
518-517-1700
progress@seecny.org
www.seecny.org