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  • ROOTED series logo

    Rooted

    A storytelling series created by SEEC to feature and highlight local entrepreneurs, and how they became Rooted in Schoharie County.

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    Schoharie County Eagle Trail: "Tales from the Trail"

    A series of newsletters containing important Schoharie County Eagle Trail updates and news, environmental fast-facts, local maps, and other interesting content.

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    SEEC News & Updates

    A collection of news, blogs, and articles to keep all of SEEC’s stakeholders informed and up-to-date on community information, updates, events, and developments.

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The Flavor of Fate: How Brimstone Bakery Found Its Home

SEEC got the opportunity to interview the founder of Brimstone Bakery, Anthony Leberto. A member of Beekman 1802’s former community of artisans, Brimstone Bakery, takes pride in sourcing local ingredients, using fresh eggs from local farmers, honey from nearby apiaries, and local produce. A local gem in the Village of Sharon Springs, Schoharie County, NY, the local bakery has captured the hearts and palates of locals and visitors alike, and is a true testament to Anthony's 30+ years of culinary expertise and creativity.

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Love Shine Tea: Steeped in Radical Compassion

In a recent interview, SEEC had the privilege of delving into the journey of founder and owner of Love Shine Tea, Michelle Rivera: a dynamic and determined driving force of community. As a local entrepreneur, mother of four, and community curator, she has become Rooted in Schoharie Valley through her creation of Love Shine Tea: a tea, plant-based and allergen-friendly bakery, eatery, and cafe. Located on Schoharie's historic Main Street, Love Shine Tea emerges as more than a tea shop—but a sanctuary of compassion, community, and empowerment.

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Crafting Community at Weiss Ferments: Where Old World Tradition Meets Hospitality

SEEC had the privilege of interviewing the founders of Weiss Ferments—an intimate, multi-acre outdoor brewery and biergarten. Owners, Erica and Brian Weiss, weave a narrative of nostalgia and community, drawing NYS Craft Beer Award-winning inspiration from simpler times. To them, their journey in Schoharie County goes beyond crafting gold-medal beer and healthy bread, to create moments of true connection and belonging within Schoharie County's community.

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The Resilient Spirit of Tina Wellman: A Journey Rooted in Compassion & Leadership

SEEC had the pleasure of sitting down at Schoharie’s own, 287 Main headquarters with serial-entrepreneur, Army veteran, Breast Cancer Survivor, single mom of two boys, and Schoharie County native Tina Wellman--a symbol of resilience and entrepreneurial prowess. Her journey from Army service, to founding successful ventures like BrightDrive Healthcare Solutions embodies the indomitable spirit of the region, and serves as an inspiration for aspiring business leaders.

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SEEC to Host Free Interactive Digital Power Hours

SEEC designed Digital Power Hour to help Schoharie County business owners excel at digital marketing strategies. The four-part series breaks down the most challenging, yet necessary topics of running a business successfully online into actionable steps and hands-on advice. Digital Power Hour is a resource bin for digital marketing essentials designed specifically for Schoharie County business owners.

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SEEC Announces Additional $500,000 in Grant Funding for Small Business Web, E-Commerce, and Digital Media Support (Program Total $1.2 Million)

On February 26, 2024, SEEC announced that Schoharie County was awarded an additional $500,000 for their Digital Marketing Grant, by the NYS Office of Homes & Community Renewal. This fund is used strategically to improve digital marketing strategies of small businesses in Schoharie County, and make them more competitive and resilient. The program is in cooperation with Schoharie County government, and is a part of the Schoharie County Digital Strategies Initiative: a resiliency-based, proven, and data-supported means to add value to local businesses. The goal is to increase small business access to professional technology services, improve use of digital tools, and enable the hiring of digital strategists, content creators, and technicians-in addition to recovering from the Covid-19 pandemic. Prior to this addition, bringing the program total to $1.2 million, the program has assisted twenty-six businesses in Schoharie County by expanding their customer reach, creating new full-time employment positions, and overall stabilizing their businesses.

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Immersive Experiences in Middleburgh: The Genesis of the Schoharie River Center

SEEC had the privilege of sitting down with John McKeeby, the Executive Director of the Schoharie River Center. Driven by a shared vision of community preservation, John and his wife, Ellen, set out to breathe new life into a neglected structure in Schoharie County that now offers water quality monitoring programs, upon other skill-building opportunities, that encourage consciously sustainable growth for both participants, and our community environment. SRC is rooted in a commitment to environmental literacy and community empowerment, and fosters a deeper connection between humanity, our planet, and Schoharie County.

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SEEC Launches New “Placemaking” Curb Appeal Program

SEEC is delighted to announce a new locally-funded grant opportunity coined The Curb Appeal Program. The comprehensive approach involves free design consultations, online resources and an architect charette to be scheduled for early March. Commercial businesses and property owners located in the Village centers and hamlets are eligible with preference given to historic district improvements.

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SEEC Sits Down With NYS Craft Brewery of The Year, Wayward Lane Brewing: Fermenting Wild Dreams in the Valley

SEEC sits down with the crew of Wayward Lane Brewing, Andrew Rowles—Farm Manager and Sales, Adam Rosenthal—Head Brewer, and Kyle Bergen—Head of Business Operations and Sales, about the unfolding story of their award-winning, three-year-old craft beverage venture rooted in New York’s Schoharie Valley. Wayward Lane Brewing taps into the unique quality and profile of the water that flows so easily in Schoharie County.

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ROOTED: A Storytelling Series Celebrating the Richness of Schoharie County

SEEC is excited to announce the launch of ROOTED: a series designed to highlight organizations, businesses, and entrepreneurs that represent the fabric of Schoharie County’s economy. ROOTED aims to engage, inspire, and weave the fabric of community through the power of storytelling. The first feature of Wayward Lane Brewing, New York State Brewery of the Year 2023, was published January 29th--followed by a release on February 26th, highlighting the work of the Schoharie River Center.

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